Founded in 2025 by Vivium and operated by Ennismore, Luura is a curated collection of artful hotels rooted in curiosity and guided by a culture of generosity. Each property reflects the family’s values and distinctive taste, where every space carries a personal touch and unique character.
Combining the intimacy and local expertise of a boutique hotel with the service and amenities of a refined retreat, Luura introduces a new kind of stay for the modern traveler.
The studio partnered with the founding team throughout the entire brand creation process, from narrative, positioning, naming, and visual identity to content strategy and digital experience.
Additional Luura properties are set to open across the Mediterranean in the coming years.