117 rue du Bac occupies the iconic former home of The Conran Shop, steps from Le Bon Marché in the heart of Saint-Germain-des-Prés. 

For Zara Home, it was more than a new address; it was a statement. Across 1,600 square metres and three floors, the ephemeral flagship brought together the full world of the brand: limited edition capsules, a café, a customisation atelier, and a recreation of a Parisian apartment, all with a distinctly local sensibility. Saint-Lazare created the visual identity of the store from the ground up, including a dedicated collection of objects bearing the address itself, turning a street number into a signature.