NoMad Hotels began as an idea rooted in a single New York City block: a restored 1903 Beaux-Arts building in the neighborhood that would come to share its name. Conceived by Andrew Zobler and the Sydell Group, the brand was built around the idea of the hotel as a great home, with exceptional design, food and beverage, and a deep connection to its location. Saint-Lazare created the original brand identity from the ground up, and has remained a long-term partner as NoMad expanded to Los Angeles, Las Vegas, and London. For each new chapter, the challenge is the same: translate the character of a place into the language of the brand, finding what is specific, local, and alive, without losing the thread that makes a NoMad recognizable anywhere in the world.