Founded on the French Riviera, between sea and mountains, Café du Cycliste inspires a spirit of exploration and adventure. Saint-Lazare partnered with the brand to develop its visual identity and retail signage system, creating a cohesive expression of its distinctive universe across physical spaces. Working alongside architecture studio ASL Paris, the studio translated the brand’s passion for cycling, craftsmanship, and discovery into an experience that feels both functional and deeply rooted in its Mediterranean origins.