Launched in 2025, Spence is a next-generation American racquet sports brand, capturing a vision of the game that feels wholly alive, expressive, and unrestrained. At the heart of the identity is the Double Swan: two mirrored forms reduced to their essential geometry, symbolizing players facing one another across a net and the tension and harmony that define the game. From brand strategy and visual identity to packaging and web design, Saint-Lazare partnered with Spence from inception to create a cohesive ecosystem across every touchpoint.